Senari Synergy Group of Companies has launched its ‘DemiMu Palestin’ campaign – a dedicated effort to support and stand in solidarity to help alleviate the plight of the Palestinians affected by the war in Gaza. The ‘DemiMu Palestin’ campaign runs from 11th November 2023 to 12th December 2023 and with the spirit of #senaribersamamu, it invites all employees to join hands and contribute to this noble cause.

This campaign involves RM1-a-day contribution by the staff and the sale of T-shirts, along with peripherals, to employees, families, and friends. Throughout the campaign period, and to foster this noble cause, employees will wear the T-shirt every Friday, while the button badge is to be worn during working days. All proceeds from these activities will be handed over as donations to the trusted entity by the end of the campaign period.

The Group Managing Director, Tuan Haji Jefri Ahmad Tambi, said “The campaign showcases Senari Synergy staff’s profound concern and empathy for the burden of the Palestinian population, irrespective of race and religion. This is also how we inculcate the culture of WeCare amongst Senari family and all fellow humans. We anticipate collecting between seven to eight thousand ringgits during this period”.