Kuching - In a heartwarming gesture of giving, Senari Synergy recently organized a special Raya shopping trip for the children of its Permata Synergy program. This event, held yesterday allowed the children to have a meaningful experience by personally selecting new clothes, giving them joy and dignity of choice as they prepare for the Raya celebrations."

The event was made possible through generous contributions from Senari Synergy’s staff who came together to share their blessings and support this noble causes. This initiative not only cultivate a sense of empathy and social responsibility amongst employees but also strengthening Senari Synergy’s commitment to community welfare."

Speaking on the initiative, Dato Haji Jefri Ahmad Tambi, Group Managing Director, shared, “This year, we wanted to make Raya extra special for the children by letting them choose their own clothes. It’s not just giving material support; it’s about creating a memorable and joyful experience that they can cherish. It is about making a lasting impact on the lives of these children, allowing them to feel valued and celebrated. We are proud to see our employees stepping forward to contribute, embodying the true essence of giving and togetherness."

Prior to the shopping event, the children were also invited to a heartwarming iftar gathering. It was a moment of joy and bonding, reinforcing the spirit of compassion and inclusivity in Ramadhan.

The Permata Synergy program supports the less privileged children with monthly allowances as well as school uniforms and stationery through its annual ‘Back-to-School’ initiative. The program remains dedicated to improving the quality of life by supporting educational needs, a testament to Senari Synergy’s unwavering commitment to corporate social responsibility.